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WP8: Dissemination and Exploitation (SAP)
Dissemination and exploitation are recognized as the key enabler for the success of the U-SAY project. Hence all partners are committed to the dissemination of research results and the exploitation of project results to create added value for the Europe's economy and ciizens.
T8.1: Exploitation (SAP, VA)
The main goal of this task is to explore early on within U-SAY different ideas and strategies which will lead to an effective industrialisation and exploitation of project results in the future. To this end, this work package has three major objectives:
Description of work:
- Gain early market feedback regarding the business potential
- Develop exploitation concept
- Identify, asses and verify exploitation of the expected research results
In order to provide a sound basis for the exploitation of the project results, the initial task is to perform a market overview on the potential impact of the expected research outcome. This market overview will be conducted by using experience and expertise from selected groups (e.g. development department, marketing specialists, or users). Complementary to this market overview, the second part of the preparatory work is to analyze the competitive environment and to prepare a report on the foreseen competitive advantage.
An exploitation opportunity identification to be updated throughout the project will ensure that the consortium does not lose sight of exploitation issues. This plan includes the identification of potential transfer targets within the individual organizations, the further monitoring of market developments, as well as the preparation of decisions if results of market overview or requirements of transfer targets require adjustments to the project. As a result of these application partners will create an individual exploitation plan incorporating the business / transfer opportunities for major innovations within their target markets/groups. In particular, SAP will explore the exploitation strategy into future product lines targeting the SME market. VA (???) will establish an exploitation strategy for immediate deployment of service composition facilities across the VAgrouop (???). This plan will also demonstrate how the output of the project will be usable by companies beyond the consortium in the future.
Whenever possible, technical project results with an innovation aspect shall be protected as knowledge by patents. IPR issues are handled as described in section ???.
- D8.1.1 Market & Competition analysis (M18)
- D8.1.2 Exploitation opportunity identification (M18)
- D8.1.2 Exploitation opportunity identification (M36)
T8.2: Dissemination (UM)
T8.3: Integration with EU research activities ( PF?)
- 12 Apr 2007